The product spec sheet is one of the most important aspects of any catalog, especially for interactive ones. Through it we can capture the attention of the buyer and persuade him, but it can also be a powerful tool for the sales agent during the visit.
How can a product spec sheet help a sales representative? The answer is through the information it can contain. When using a sales app that implements interactive catalogs, product sheets are a valuable source of information about product stocks, special offers and related products, etc. All of this with the purpose of not only closing a transaction, but also for it to involve larger orders and help us collect information about the customer at the same time.
In order to accomplish this goal and for our catalog to be, at the same time, something that is attractive to the consumer and useful for the salesperson, in this article we will discuss how to design the perfect product spec sheet and the information it should contain to be of significant use.
These are the characteristics that any product sheet should have, and that we should pay attention to if we want to influence in a positive way the size of the orders:
The perfect product sheet should contain optimized text aimed at making the article relevant. In this regard, we should provide precise and clear information, explaining its main characteristics and highlighting the benefits this product offers to the buyer.
Making a detailed and eye-catching product description is an important step, but it is not enough. When making a digital product description, it should include content based on keywords and semantic variations that accompany a coherent, informative and attractive text, while helping the products be easily found during the visit.
Even though it may sound obvious, it is important to note the importance of including graphical elements that have good definition and are attractive to the buyer. Remember that the eyes are what give the first impression of your products, so your images should be original, and at the same time provide information about the product and its qualities. When a customer is decided to acquire your products, he needs to see them clearly and, especially when involving clothes or accessories, see how they look when worn.
Related reading: How to create personalized catalogs in five minutes with inaCátalog
In addition to the (graphical and visual) description of your articles, digital catalogs offer a set of information that can be added to product sheets in order to make them more effective and help encourage a purchase.
In this regard, in order to design a perfect and competitive product sheet, you should keep certain indispensable variables in mind:
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The best product sheet is the one that offer the most information to the salesperson so that he gets to know the products and how they relate to the customer. An effective sheet will enable agents to sell more and better, without the need to perform the many movements on the screen and decreasing visit durations.
Furthermore, not only sales teams should pay attention to product sheets. The marketing department should also use them, since they play various roles:
inaCátalog implements all the functionalities and characteristics aimed at making a product sheet more effective. Furthermore, it allows you to add additional product information (multimedia files) in order to have all the details that cannot be included in an image (brochures, videos, presentations, technical specifications…).
The tool collects specific sales stats for each customer, letting you notice trends, changes in conditions, and repeating orders to accelerate sales and make customer management more effective.